Professional Services Marketing
Methodology: A Process Based Approach
The value of defining a professional business process is found in its application and refinement. The benefits when applying a defined process are controlled variables, predictable outcomes, and focus. The benefits of refinement are seen as the Process is repeated and adapted to changing circumstances, conditions, and environments making it more robust and better defined.
ICI's Six Degree Marketing Process™ governs all invested resources and activities on behalf of Professional Service firms. Foundational to the Process is a wealth of demographic, economic, and regionally significant data amassed over time. Trained and committed Marketing Executives are assigned who posses the skill and experience necessary to identify and select key elements of our clients business for examination. Like all ICI Processes, the Six Degree Process™ builds on unique client core competencies to maximize growth and profit.
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